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ESOMAR Membership Information..
..... research fields
Problem solving in both B2B and B2C in France and worldwide with a large range of surveys and analyses

Our sectors of expertise:
animal and human health
agriculture and food, fast food
finance and insurance
construction materials, domotics, do-it- yourself and household goods
new technologies (NTIC)
JOULE CONCEPT conducts and coordinates a large range of qualitative and quantitative surveys in France and worldwide.
usage & attitude surveys, decision process research
positionning and opportunity surveys
creative research (new products, brands, names…)
concept, product and service testing
product-mix testing
packaging, branding studies
price sensivity studies (psychological price, trade-off)
communication studies, pre and post testing of advertising campaigns
awareness and image surveys
customer satisfaction and customer loyalty surveys
institutional/corporate surveys
internal surveys
JOULE CONCEPT can help you to add value to your marketing and sales expertise
Data-mining and modelling
Knowledge management
Marketing and sales action plans
Desk research
Some examples :
Multi-source analysis (ad hoc surveys/panels/”audience”) leading to a new customer segmentation for bankinsurance products.
Optimization of the European price positioning of a crop protection product.
Market potential study for the launch of a new antiparasitic in pets based on qualitative interviews including observation.
Elaboration of marketing and sales action plans for a construction material company following a customer satisfaction survey.